Contributed to the ideation and execution of Crayola’s digital campaigns totaling 72 million impressions, 59 million video plays and 31 million post engagements
Led and developed cross-functional teams, projects and strategies for national and global brands
Managed the launch of digital platforms and products including websites, page building templates, apps and content asset systems
Digitally transformed design and development processes, workflows and training to ensure brand consistency across digital touchpoints
Tested and analyzed user data to drive performance statistics and KPI results (Google Analytics, Google Tag Manager, Facebook Ads Manager and Monetate)
Championed and prototyped Sitecore web page templates to improve information architecture, SEO and UX/UI experiences on Crayola.com
Currently building a FPS game with Unity and Blender
