Overview
The goal of the campaign was to use video to drive awareness of the Crayola Create & Play App and traffic to the landing page.
Testimonial Ad
Launched alongside the sizzle ad, the testimonial ad was used to further target kids and Moms.
4.8MM total impressions
Landing Page
- HTML5/CSS3
- Self hosted video loops
- Page builder prototype
- Mobile first design
Responsibilities
- Video editing and capturing
- Motion graphics and animation
- HTML5/CSS3 development
- Marketing
- UX/UI Design
