Overview
Crayola.com was running Facebook advertising for a Lennon & McCartney coloring book. The initial campaign was successful and the goal was to provide upgraded ad creative to extend the campaign.
Responsibilities
- Project Management
- Design
- Video editing
- Motion Graphics
- Marketing
Applications/Software
- Photoshop
- After Effects
- Premiere
Results
5.5MM Impressions
1.6MM Reach
1MM Post Engagements
ROAS 3.13
The campaign has been running successfully for over a year and a half.
