Crayola.com

Overview

  • Championed and helped build Sitecore web page templates to improve efficiencies and access
  • Developed processes and workflow standards to maximize design and development continuity
  • Transitioned to mobile first web design and development
  • Built web styleguide for internal and external use
View Styleguide

Create & Play App Landing Page

  • Prototype that Sitecore web templates were built upon
  • Mobile first design and development
  • HTML5 video loops
View Live Page

Scribble Scrubbie Landing Page and Modal Journey

  • Modal pop up window collects email address and starts Salesforce user journey
  • Mobile first design and development
  • Utilizes internally developed Sitecore web pageĀ  builder
  • HTML5 video loops
  • CSS3 effects and animation
View Live Page

Usability Test Walk Through

A walkthrough of a UX/UI test on Crayola.com’s free coloring pages landing page.

Also includes a review of the data and the development decisions that came from it.

Responsibilities

  • Web Development (HTML5/CSS3)
  • Process Development
  • Art Direction and Design
  • UX/UI Design and Development
  • Analyze multiple user analytic resources (Google Analytics, Tag Manager, Facebook Ads Manager, Monetate) to determine KPI’s and drive decision making
  • Project Management
  • Video editing
  • Marketing