Overview
The goal of Crayola’s Easter Brand Campaign was to generate awareness of the Scribble Scrubbie and Color Wonder product lines via video views and traffic to Crayola.com.
Some ads were an extension of an external agency’s initial “Jealous Pets” campaign, other concepts were developed internally.
Responsibilities
- Video editing Motion Graphics and Animation
- Art Direction
- Ideation
- UX/UI
- Marketing
- Web Development (HTML5/CSS3)
Applications/Software
- Photoshop
- Illustrator
- After Effects
- Premiere
Results
- 72MM Impressions
- 19MM Reach
- 31MM Post Engagements
- 59MM Video Plays
- 277k Landing Page Views